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Solution Description

Solution Description

Documentation

May 18, 2020

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The meta description/ SEO description is what will appear in search results and on SAP.com. The text should entice a user to click through to read more about your product. It should help to differentiate your product and use easily understandable and common terminology for your audience.
This description does not display on your product page.
Specifications: Do not exceed 150 characters with spaces. Any excess will be truncated.
Do:
Include which functionality and business value your product delivers using high value search keywords.
Example:
“Digitalize your Employee Scheduling, Time & Communication. ABC offers a cloud-based solution for employee management and communication”
Search Result Caption
The search result caption should be descriptive of your solution and highlight its main benefit. It should be short and use sentence-style capitalization. The subtitle will appear as a subtitle when your app appears as a tile in search results on the SAP App Center. As such, this field should entice a user to click your app to learn more.
Specifications: Do not exceed 80 characters with spaces. Any excess will be truncated.
Do:
Include which functionality and business value your product delivers using high value search keywords.
Example:
“Simulate new organizational structures by drag and drop with advanced visualization.”
Don’t:
Don’t make this description so broad that a customer can’t get a good idea of what function your app performs before they click through. You’ll have an opportunity to dive deeper into product functionality and give a comprehensive overview in the features section.
Add a string of adjectives. This makes the description hard to process quickly. Instead use a short simple phrase that explains tangibly what your product does.
Restate the name of the product in your subtitle. Given that the subtitle always follows the product name, including it in the subtitle is repetitive and wastes precious characters.

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