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At A Glance

At A Glance

Documentation

May 18, 2020

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Everything in this section should be designed to entice the user to read further.
  1. Product Icon
  2. Product Name
  3. Headline
  4. Short Description
  5. Categorization
  6. Screenshot
  7. Video
Product Icon
The App logo should provide a unique visual identity for your product. It appears not only on the overview product page, but also when your product appears on our homepage or in a product search.
Product icons that are simple and representative of your product’s capabilities are best. If you do not have an App Icon, you may use your company logo, although we recommend against this.
Specifications: Please submit your product icon in .png format at a size of at least 150 px x 150 px. Your logo should fill out the entire square.
Do:
Choose an icon that helps users quickly distinguish your product from others. When your product appears on our homepage or in search, it may appear alongside many other products. In these cases, it’s important that users can easily find and identify your product from the crowd.
Example:
Avoid:
Submitting your company logo as your product icon as customers search by product and not by partner name. If you do not have a product icon, we will accept a company logo as a product icon. In this case, you company logo should fill out our icon space. If you have more than one solution, do not us the same product icon.
Don’t:
Don’t use an icon that is too intricate or text heavy. You should not use a product screenshot here.
Example:
Don’t:
Don’t use an icon that doesn’t fill the entire space allotted.
Example:
Product Name
Your product name will appear at the top of your product page with your partner company name displayed beneath it. To avoid duplicates in this section your name should contain only product name and not partner name or a tagline.
Adhering to SAP Partner Branding Rules
Please ensure that you follow SAP’s Partner brand guidelines. A few requirements:
  1. Do not place “SAP” or the name of any SAP offering or trademark of SAP in front of your product name.
  2. You can however use the format “Partner Product for SAP Product” and we encourage you to do name your product this way.
Watch this video to learn how to name your offering in accordance with SAP’s Partner Brand guidelines:
play button
If you use a name that does not match the one you use in the partner portal, please contact your PxM to have your official product name changed.
Specifications: Product Names must be less than 50 characters including spaces. Any excess will be truncated.
Don’t:
Use abbreviations in your product name, unless necessary to fit within character limit guidelines.
Include your company name unless it is explicitly part of your product name. If you do include your company name, you should lead with your company name followed by your product name and then followed by any SAP product names.
Include taglines, slogans, etc. as part of the product name.
Product Icon
This is the first major “headline” that the customer will see on your product page. It should set the tone for the value and description of your product and the list of product benefits that follow. If you have a tagline that you use regularly for your product, that can be appropriate here. Do not include your product name here.
Specifications: Do not exceed 80 characters with spaces. Any excess will be truncated.
Do:
Create a simple and clear headline. Use this field to highlight your product’s main core function or business value. A good example is: “Model New Org Charts within Minutes” or “Create Unique and Relevant Digital Experiences For Your customers”.
Don’t:
Use a slogan or marketing speak or your product name here.
Short Description
Provide an elevator pitch for your product, focusing on core capabilities and business benefits. You should use this space to position your product to customers of the SAP App Center. You should speak to how your product integrates and extends SAP products briefly, if applicable.
Specifications: Do not exceed 300 characters with spaces.
Do:
Think about how you would describe this solution to a friend or colleague in a few sentences. A good description will answer the questions, “What does it do?” and “What impacts will it have on a customer’s business & needs?”
Speak tangibly about what your product does and what the business value of this is. You should entice a viewer to want to read more.
Example:
“ABC enables employers to enrich their company culture and provide extraordinary employee experience by showing appreciation that employees deserve. Fully integrated with your existing SSO and role-based permissions from SuccessFactors to create a unique and tailored experience for your workforce.”
Don’t:
Get too granular. Given the length of the section, you should not list all product features.
Use question and answers to describe your product.
Talk about the certification.
Talk about the experience that your company has on the industry; This is not a description about the partner.
Example:
“Reliable Data Protection and Bare Metal Recovery for SAP Environments. Certified for SAP HANA 1 & 2 on Inlet- & MIB Power platforms, SAP NetWeaver & protects SAP ASE”
“ABC Reporting helps bring large volume SAP data into Excel with high performance and full compliance to SAP application level security. It supports Table, Join, Cube, BEx, InfoSet, Extractor, BAPI, RFC. It is compatible with Excel 2013, 2016, 2019, 365, 32-bit or 64bit.”
Categorization
In this section, we will indicate what certification (if any) your product has been assigned. We will also display the SAP technology that your product integrates with. The SAP App Center team will obtain this information from the App Readiness Check.
Screenshot Gallery
If you include demo video in your product page header section, this image will be the first major visual representation of your product. This image should be a screenshot from a product, or a screenshot(s) displayed in the appropriate device frame(s).
You’ll have the opportunity to provide multiple images in the screenshot slider and to choose one image or a video to appear first in sequence.
Choose screenshots that have large, visually compelling, easily recognizable elements on the screen. As the screenshots will display at a relatively small size, users generally won’t be able to identify smaller elements and screens that are mostly text will be both illegible and lack impact.
Specifications: These images should be landscape and be 16:9 in aspect ratio and should be at least 1280 x 720 in pixels.
Do:
Choose screenshots that have large, visually compelling, easily recognizable elements on the screen. As the screenshots will display at a relatively small size, users generally won’t be able to identify smaller elements and screens that are mostly text will be both illegible and lack impact. If your solution is largely text-based, you may wish to choose another type of image for this section.
Example:
If your solution is for mobile, you can use 16:9 vertical images.
Don’t:
Use your product icon or company logo for this image. As the icon will already be displaying just above this section on the product page, repeating it here will not look good.
Example:
Don’t use images that doesn’t show your product screen, images that are not 16:9 ratio or does not depict product functionality.
Video
If you add a video, it will be displayed as the first item in the screenshot slider. Customers want to see your product and how it works. You should include screen captures here. Voice narration helps to keep viewers engaged.
Note that this player is only compatible with YouTube or Vimeo links. Please preview your page and test your video before publishing your app. If the video does not play, ensure that your video’s URL does not contain “list=”
Do:
Display a demo video of your solution showing the functionalities and guiding the users through them. We suggest narrating the demo video in English.
Video thumbnail from YouTube/Vimeo is product screenshot and includes contrast with the background color of page.
Example:
Don’t:
Display a video describing your company or a video with a customer success story.
Video thumbnail from YouTube/Vimeo is company logo and does not represent product.
No contrast.
Example: