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Introducing Significant Enhancements to SAP App Center

Introducing Significant Enhancements to SAP App Center


May 18, 2020

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As organizations continue their journey toward the intelligent enterprise, SAP App Center, too, has been undergoing its own evolution. As you log in to SAP App Center today, you will notice a new look and feel through updates that have been implemented with the customer experience at the core.
A recent survey from Futurum Research, in partnership with SAP, found that nearly 9 in 10 (89%) of surveyed organizations citied time and resource efficiency as an important advantage of purchasing solutions digitally. With that in mind, SAP App Center, the digital marketplace for SAP partner solutions, has been enhanced to better deliver on that digital advantage – helping you and your organization discover, try, and buy the partner solutions you need quickly and efficiently.
Find what you’re looking for, faster
SAP App Center has more than 1,500 partner solutions that build on and extend SAP solutions across all product lines and industries from 1,000+ partners. With so many options to choose from, it can take time to search for, and find, the solutions you need to help solve your biggest business challenges. With updates to our search and filtering capabilities, it will be easier to look for a partner solution based on the SAP product you are looking to extend, certification levels, publisher, and type of solution, all in a much more user-friendly and understandable format.
The new search functionality includes built-in intelligence that delivers appropriate solutions faster – pulling data from the full partner application pages to match key functionality you may be looking for, as well as learning from previous searches to make proactive suggestions.
The intelligent search also ensures resulting listings will only get better. According to Candice Osborne, head of Customer Experience for SAP Digital Commerce, “Our new search capabilities allow us to observe our customers’ behavior and continuously improve our results based on what we learn.”
Better insights for more efficient decision-making
Seventy-five percent of B2B buyers are spending more time researching purchases before they buy, according to Demand Gen Report. As such, SAP App Center aims to empower your organization with the information required to choose the solutions that best fit the needs of your business. Changes to the product pages, such as distinct benefit and functionality highlights, as well as feature images inline, clearly highlight the power of the product. In addition, a customer-tested experience and higher-quality solution information provide the insights you need during your research phase and into purchase – all in one place.
Purchase with ease
Whether you are looking to buy a specific solution or are searching for a partner application that can help solve your latest business challenge, the enhanced service experience throughout allows you to get in touch with a partner and purchase with ease.
Additionally, SAP customers can maximize the benefits of their current SAP and partner relationships more than ever before. New functionality allows customers to see their previous SAP App Center purchases in their SAP4Me Account. This functionality also improves SAP Account teams’ visibility into previous customer purchases, so they can provide even more tailored recommendations – whether it be for new offerings that complement current solutions or for strategic planning for your departments.
From intuitive search to empowering your buying decision with the right information, the updates made on SAP App Center help you and your organization quickly and efficiently find the tools you need so that you can get back to driving your business.